CrushCircle

Crush Circle is the brand identity behind the community platform launched by @cryptocrushshow (Danielle Dukins), created to support women navigating crypto, entrepreneurship, and personal growth.

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I designed a minimalist, timeless visual system rooted in quiet luxury and authenticity, paired with a clear brand strategy to guide long-term content and community development. The deliverables included a logo suite, color palette, typography system, and usage guidelines, as well as positioning, audience personas, and brand values.

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This identity helps position Crush Circle as a trusted, empowering space—elegant yet approachable, with purpose beyond the crypto space.

Project: Branding